Adidas Originals EQT Presents “Equipment: Best of Adidas” Documentary


Adidas sneakers will always boil down to being either a) gym shoes for running, basketball, tennis or a myriad of other activities or b) a lifestyle sneaker that transcends your idea of what a sneaker could be. The Adidas EQT line embodied all of these sensibilities. In the early 90s, Adidas was fighting an uphill […]

adidas Originals Debuts The Simply Beautiful “C-10″ [@adidasoriginals]


Adidas Originals has won over a lot of sneakerheads in recent memory, all via a craft mix of subtle creativity and simplicity. Even though it doesn’t hit retailers until August, the C-10 is a shoe you just gotta smirk at. In the words of my favorite artist of all-time, Kas 2, this shoe is “Super […]

Kanye West Teams With Adidas For “God Level” [#godlevel @kanyewest]

Kanye - R&F5

It’s more production than anything else but Kanye West’s first official collaboration with adidas comes in the form of a song. “God Level” appears in the latest adidas 2014 World Cup Commercial “The Dream” which features Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie, and David Villa. […]

Adidas Announces The Introduction of The ZX Flux to MiAdidas


Post by Benji Blunt. In August the ZX Flux will be added to MiAdidas. In addition to this it will showcase a unique feature allowing users to upload pictures of their choosing to be used on the ZX upper. This is the first time in modern sneaker history that a brand has allowed users to […]

adidas Partners With Pharrell For adidas originals [@adidas @pharrell]


While everyone was paying attention to Pharrell’s swashbuckling Arby’s hat at the GRAMMYs, they failed to peep the entire technique. Rocking a firebird red jacket adorned with the adidas three stripe logo and a pair of shell toes, Pharrell easily knocked it out of the park. And now since he’s been spotted all over rocking […]

Yeezus Walks: Why Kanye West (Possibly) Ditching Nike For Adidas Isn’t A Bad Thing


Oh the things you stumble upon in a Reddit thread. During his Barclays performance of the ‘Yeezus’ tour, Kanye West did Kanye West like things. You know, like rant against entities that he feels are against him and try to hold him back and will stop at nothing to hold that proverbial glass ceiling over […]

Kicks Deal Of The Day: The 15 Best Kicks Under $70 At Jimmy Jazz [@kicksdeals]


If you didn’t get a chance to acquire some heat for your collection at the Sneaker Summit, Kicks Deals might have the best option for you. For a limited time, Jimmy Jazz is holding a sale with 25% off clearance for extra savings and our good friends Kicks Deals highlight the 15 best kicks available. […]

adidas Releases Boston Marathon Tribute T-Shirt “Boston Stands As One”


The craziness going on in Boston right now has captivated the nation’s attention. adidas, a brand that is so central to Boston’s sneaker culture and more is the official sponsor of the Boston Marathon and the Boston Athletic Association. Yesterday, they began selling “Boston Stands As One” T-shirts in tribute to the tragic bombings on […]

Nice Kicks Steps Out At All Star


Nice Kicks steps up during All Star Weekend and covered some major ground.  Stopping by events by Nike, Team Jordan, Adidas, etc.

First Look: adidas Hardwood Classic NBA Jerseys


If you caught the Los Angeles Lakers playing against the Phoenix Suns a few nights ago then you noticed the Suns rocking their 94-95 road alternate black jerseys. One of the toughest NBA uniforms of its era will be making a return along with six other classic jerseys from the ’90s and ’00s. Although each […]

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