adidas Partners With Pharrell For adidas originals [@adidas @pharrell]


While everyone was paying attention to Pharrell’s swashbuckling Arby’s hat at the GRAMMYs, they failed to peep the entire technique. Rocking a firebird red jacket adorned with the adidas three stripe logo and a pair of shell toes, Pharrell easily knocked it out of the park. And now since he’s been spotted all over rocking […]

Yeezus Walks: Why Kanye West (Possibly) Ditching Nike For Adidas Isn’t A Bad Thing


Oh the things you stumble upon in a Reddit thread. During his Barclays performance of the ‘Yeezus’ tour, Kanye West did Kanye West like things. You know, like rant against entities that he feels are against him and try to hold him back and will stop at nothing to hold that proverbial glass ceiling over […]

Kicks Deal Of The Day: The 15 Best Kicks Under $70 At Jimmy Jazz [@kicksdeals]


If you didn’t get a chance to acquire some heat for your collection at the Sneaker Summit, Kicks Deals might have the best option for you. For a limited time, Jimmy Jazz is holding a sale with 25% off clearance for extra savings and our good friends Kicks Deals highlight the 15 best kicks available. […]

adidas Releases Boston Marathon Tribute T-Shirt “Boston Stands As One”


The craziness going on in Boston right now has captivated the nation’s attention. adidas, a brand that is so central to Boston’s sneaker culture and more is the official sponsor of the Boston Marathon and the Boston Athletic Association. Yesterday, they began selling “Boston Stands As One” T-shirts in tribute to the tragic bombings on […]

Nice Kicks Steps Out At All Star


Nice Kicks steps up during All Star Weekend and covered some major ground.  Stopping by events by Nike, Team Jordan, Adidas, etc.

First Look: adidas Hardwood Classic NBA Jerseys


If you caught the Los Angeles Lakers playing against the Phoenix Suns a few nights ago then you noticed the Suns rocking their 94-95 road alternate black jerseys. One of the toughest NBA uniforms of its era will be making a return along with six other classic jerseys from the ’90s and ’00s. Although each […]

Be Thankful For This 2 Chainz Video Game


Out of all the characters in hip-hop, you’d expect 2 Chainz to have a video game. For a team up with Adidas and Champs Sports, 2 Chainz gets shrunk down to 16-bit size and gets to run around Atlanta jumping over trash cans, zombies and more all in the name of reclaiming his 2 Chainz […]

Smarten Up: Adidas Scraps Jeremy Scott Designed “Handcuffs” Roundhouse Mid


Over the weekend, Adidas’s latest originals release the JS Roundhouse Mid “Handcuffs” caught the eye of sneakerheads and Adidas aficionados for all the wrong reasons. Although the design was inspired by 90s toy sensation My Little Monster according to shoe designer Jeremy Scott, backlash reached a fever pitch when the nation caught wind of it […]

6.18 The Intro


Jynx Maze | @JynxMazeCutie Bath Salts: Deep In The Heart of America’s New Drug Nightmare [SPIN] So You Really Want To Blame Russell Westbrook [TSFJ] Tone Loc Suffers Another Stage Collapse [The Urban Daily] Transformer Wine Rack Will Blast You With Booze [GuySpeed] Adidas Accused Of Adding “Slave Shackles” To New Sneakers [Hip-Hop Wired] 10 Things […]

2.28 The Intro

The Curious Case Of Nicki Minaj [VSB] Death Of 10-Year Old In After School Fight Ruled A Homicide [AP] Man Arrested After Cooking His Own Burger At Denny’s [TIME] In Defense Of Ryan Braun [Grantland] Rihanna Wants To Play Whitney Houston In Biopic? [RapFix] Why Can’ The GOP Race Settle Down? [The Atlantic] Cameron Diaz […]