craig mack

Mack passed away in South Carolina on Monday night.

In 1994, Bad Boy Entertainment launched the BIG MACK campaign, pairing The Notorious B.I.G. with Craig Mack. Mack, who had etched a formidable hit on the charts with “Flava In Ya Ear,” were the two flagship artists of the label. Once the “Flava In Ya Ear” remix video dropped, it turned director Hype Williams and Bad Boy into stars. Biggie batted lead-off and Mack’s full of charisma and confidence boasted, “Your album couldn’t f*ck with one line.”

Mack died on Monday night in South Carolina of heart failure. He was 46 years old.

Both Mack’s Project: Funk Da World and Biggie’s Ready To Die arrived in September 1994 with much fanfare for both. Mack’s album went gold while B.I.G.’s began his ascent to superstardom. After he was released from Bad Boy in 1995, Mack released a sophomore album, Operation: Get Down with a solid remix, “Get Down” produced by Q-Tip.

In 2002, Mack and Puff reunited for G-Dep’s “Special Delivery” remix, bringing the black and white video full circle. Puff wanted Mack to be part of the 2016 Bad Boy Family Reunion tour but Mack ultimately declined. He had recently been living at a commune in South Carolina, lightyears away from the bright lights and trappings of fame.

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