This is D3 The Concrete, bringing you fashion from the street.

As the old adage says, “The third time’s the charm” and I must say that this brand, Set Sail has lived up to it. The first time I heard about them was through my DM’s on Twitter. The second time was in the interview with the homie, FlygerWoods (who we wrote about a couple of weeks ago, around St. Valentine’s Day). The final time was from the individual, with whom I did this interview.

Check out this interview I did with the founder of the brand, as we examine Set Sail Apparel’s inception, their inspirations, and their future in streetwear. As always, please feel free to comment below!


(Photos submitted by Set Sail Apparel)

Tell us who you are and where you are from.

My name is Kentrel Code. Born and raised in Houston, Texas and I am the creator of the streetwear/lifestyle brand, Set Sail Apparel.

How did you come up with the concept of Set Sail Apparel?

After losing out on a couple of job opportunities – one being the Navy – I decided to make my own opportunity and start a clothing line. I always had style that was simple but flashy at times coming up. So I fused my journey and my style together to create and the rest is history.

What is the “negative” naval background mentioned in the HISTORY of the brand profile on your website?

I served in the Navy for two years and was discharged with an OTH (“other than honorable”) because of misconduct. To sum it all it up, I wasn’t the right fit and couldn’t adjust to my environment at the time. During that time in my life, I was young and reacted without thinking through things.

Later on in my life, there were several job opportunities that came my way and I was looked over because of that label on my record. Instead of complaining or being frustrated by the situation, I decided that I needed to create an opportunity for myself. Looking back, all of the things I learned in the Navy I’m applying to my life now and it’s made me a better person.

Also, I was able to get my OTH discharge upgraded to a General discharge; Due to my post-accomplishments, I was able to right a wrong and now that label doesn’t follow me on my record.

When the logo for the brand was created, was there any inspiration from the Greg Norman “Color Shark” brand?

Not at all. I think Greg Norman’s brand is a great example of catering to a community that you’re apart of. His approach to his clothing business is awesome but, Set Sail Apparel is truly inspired by Marc Ecko. I know that’s off a page but I read his book ‘UnLabel’ and it challenged me to go beyond my reality. He started off with a clothing line and expanded into more ventures. That’s what I hope to create for the future of Set Sail Apparel.

Who are some fashion creatives that you look up to for inspiration?

Wow. There are so many talented fashion creatives both in the past & present. Ralph Lauren, Tommy Hilfiger, David Choo (Nautica), Jeff Tweedy, Carl Jones of Cross Colors, Virgil Abloh, the founders of Pink Dolphin, the founders of Crooks & Castles, and definitely Anwar Carrots.

Give some practical advice to the young people that are reading

First I would say, start where you are, with what you have. When we first started, we only had one design and one store connection. Since then, we’ve grown to six designs and have been sold in two local stores, including Elite Collective and Homme.

Second, support others in what they are doing out here. A large part of the Set Sail Apparel success is that we look for opportunities to support others in the direction they are going. Whether it’s showing up to events, purchasing merch, or just getting to know new people – just show up and support.

For more info about Set Sail Apparel, you can

go support them on their website: