This is D3 The Concrete, bringing you fashion from the streets.

I am a streetwear writer. You may find me writing about sneakers, some days. You may even find me writing about haute couture on fewer days still. This day, however, is definitely a first.

High Class Air, also known as HCi Air Freshener, is a new brand based out of Houston. During this past H-Town Sneaker Summit, I had a chance to stop by their booth and interview the founder of the brand. Check out the interview below and tell us what you think in the comments.


Tell us who you are and where you are from.
My name is Cedrick Ezealah, I’ am currently a full-time student in college pursuing a Bachelor’s Degree in Information Technology. I am from Southwest Houston, Texas, an area known as Alief.

Tell us about your entrance into the streetwear world.                                                                    I was in middle school when I started my entrance into the streetwear world. At that time the trend in Alief was Chuck Taylors, snapbacks and camo shorts. If you wanted to be fly, you had to have a plethora of Chucks and snapbacks. So, like everyone else I started growing my collection, switching it up when the different trends came and went, and I’ve been in love with it ever since.

Tell us about High Class Air and what made you get into creating your own fragrances?
When I was in High school I met some loyal individuals that shared the same goals that I did, and that was to strive to get the best things out of life and accept nothing less. Thus, calling themselves High Class Individuals. During the fall of 2017, we were supposed to create a clothing line, but we began procrastinating, and never actually started it. After a few months, I began remembering when I was younger, how my brother used to handmake air fresheners and sell them at the nearby carwashes. It was then that I realized this is a market we can tap into, marketing it as more of a lifestyle fragrance rather than a regular air freshener.

How long have you been working on this company and where can people purchase it?    We’ve only been working [with] this company for 7 months and have seen a steady climb of success each month. Currently, you can purchase this product in Homme, a store located in West Oaks Mall or online at our website:

Please give some advice for young people who are striving to come up in the fragrance business, like yourself?
For other young individuals that are considering starting your own fragrance business, I would say do your research on all the popular air freshener companies that are out. Reach out to them via email, social media and ask for insight and knowledge on the necessary steps to take to build a successful business. Also be optimistic, set goals and achieve them.

Check them out on and tell us what you think!