Jay-Z And Ava DuVernay’s “Family Feud” Video Is All About Legacy | @ava #familyfeud Brandon Caldwell December 29, 2017 Music, Music Video Jay-Z’s 11th 4:44 video is arguably his biggest yet, helmed by Ava DuVernay. The opening scene of “Family Feud” feels regal, if not Shakespearean. Michael B. Jordan is shouting around a stately manor, questioning a woman in regards to assuming te throne. More than centuries into the future, the woman’s lover, played by Trevante Rhodes defends her honor, ultimately killing Jordan. Then, the woman winds up turning a blade on her lover, taking the mantle assumed to be hers from birth. From there, the movie (because this is a movie) backtracks years of political turmoil and change. Wars have been fought, the future has been mapped out to where black men, women, and people of color are the ruling class. Omari Hardwick is the President of a nation, before him, an adult Blue Ivy Carter (played by This Is Us‘s Susan Kelechi Watson) leads a roundtable of women from Constance Wu to Niecy Nash to Rashida Jones, Mindy Kaling and Rosario Dawson in drawing a constitution for the world. Once it is revealed that its Blue Ivy leading the charge, the “Family Feud” video takes an even more important shape. “Like my parents told me,” Watson says. “Nobody wins when the family feuds.” The original confessional clip of Jay-Z and Beyonce on different sides of the box come into frame as Hov weaves through his verses and his wife, more elegant than ever, cuts at him with every side-eye imaginable. The lesson is clear: together, we’re far better instead of making one another afraid of each other. Watch the star-studded video for “Family Feud” below via TIDAL. Share this:TweetShare on Tumblr Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.