Kendrick Lamar Shows “LOVE.” to Black Women | @kendricklamar Bradford J. Howard December 22, 2017 Music, Music Video Kendrick Lamar’s “LOVE.” music video is a homage to Black women in nearly every way. “LOVE.,” the smooth Zacari-assisted track on ‘DAMN.,‘ found itself in the perfect position on Kendrick Lamar’s third (or fourth, if you count ‘#Section.80) album. If you listen to the LP the original way (front to back), it lands right after “Lust,” as the last calm and soothing song on the project. If you listen to the album backwards as it was intended, however, it still serves the same purpose: it’s the calm before the storm of “Lust” and “Humble.” Kendrick’s lyrics, coupled with Zacari’s soulful runs, easily made it one of the album’s bright spots. On Friday, “LOVE.” became the next track off Kendrick’s LP to get a set of visuals, coming on the heels of “LOYALTY.” back in the summer. At the core of the gorgeously shot visuals – handled by the usual suspects Dave Meyers & the Lil Homies – is Kendrick’s relationship with a Black woman. In some shots, he’s surrounded by them, whether they’re in silhouette or posed around him with him at the center in an array of shades. Things do get slightly NSFW when Meyers & co. opt to depict one of the women adorned in silver (in an amazing shot), but it doesn’t get out of hand at all. Besides, the story is what matters – where Kendrick and his love interest have an array of memories at the dinner table, get into a love spat and, thankfully, make up. It’s half-homage to Black love, and full tribute to Black women in general. Watch the video for Kendrick Lamar’s “LOVE.” single, featuring Zacari, for yourself up top. Kendrick’s ‘DAMN.’ LP – which is up for a number of awards at next year’s Grammys, including Album of the Year – is out now on iTunes. Share this:TweetShare on Tumblr Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.