This is D3 The Concrete, bringing you fashion from the street.

Today is the third day of #NIKEWeek and what better way to represent the hump of the business week, that to write about the biggest anti-fashion brand in streetwear, OFF-WHITE. (Personally, I think that Virgil Abloh is a troll, but that is a WHOLE other topic for a different day).

I will hand it to them, Pyrex Vision OFF-WHITE has come a long way from wholesale buying Polo Rugby flannelsup-charging for regular Champion shorts. They have managed to become a legitimate(?) clothing clothing brand, not only in the types of clothing that they produce, but they have also made great strides in the collaborations that they have produced. For many brands, when NIKE comes knocking at the door, that is their cue to answer and cash out.

Now, with six (6!) different pairs of NIKES (Air Jordan 1 OG Hi, AF-1 Lo, Air Presto, Air Max 90, Blazer, and VaporMax), OFF-WHITE is coming through the streetwear party in a major way. Though I am interested in seeing what the response to the shoes will be (most likely a #HYPEBEAST alert), I am NOT interested in purchasing any of these shoes. Reasons being: all of these shoes are, for lack of a better term, ugly. I know that Virgil is going for an edgy, frayed, unfinished look, and while the look is easy to make happen in clothing, it does not translate in the sneaker realm.

But, y’all don’t hear me though.

All six pairs of OFF-WHITE x NIKE are scheduled for release on September 1st.