air max 97

Nike is celebrating the 20th anniversary of the Air Max 97 in a ridiculous way.

This is D3 The Concrete, bringing you fashion from the street.

Attention sneakerheads! If this year is any indication, NIKE has officially declared 2017 the #YearOfTheAM97. NIKE has released information that they will be releasing no less than 13 colorways (this is just for the month of August ALONE) of the OG silhouette and they started out strong.

Two of the best colorways that NIKE released of the AM97, for 2017, has to be the “Silver Bullet” and “Gold” retros. Both make for a clean looking shoe, that can be worn with a simple pair of jeans and t-shirt. A word of advice: do not allow your outfit to outshine these shoes. They are meant to be a “statement piece” on your feet.

To answer the question about why so many: I don’t know. While this particular style of NIKE runner is not my favorite, I do feel like NIKE would not have taken the time to re-release a shoe without a gameplan, because as we already know, NIKE is the King of Marketing.

NIKE treats the sneaker industry like the music industry: play a song as loud and as often as possible to get you to like it, buy it, and consume it.

For more information about the releases, feel free to venture to the NIKE website. Tell ’em #D3TheConcrete sent you.