In “Bam,” Damian Marley plays tour guide to Jay-Z as they reflect on the beauty of people, art, and tradition.

When Jay-Z dropped his ‘4:44’ album, one of the early standouts on the album was Hov’s collaboration with Damian Marley, “Bam.” Armed with No I.D.’s island wave of a beat, “Bam” was groovy, and hid threats and call-outs within its irresistible beat.

“Bam” is also the third track from the project to get a set of visuals, on the heels of “The Story of O.J.” and “4:44.” But while the subject matter of “Bam” is about blasting the posters, “Bam’s” music video focuses far more on the real.

Jay-Z goes to Jamaica for “Bam,” and viewers are treated to the country’s beauty – scenically, yes, but not the “tourist stop” beauty. It’s not the stuff on the travel brochure. It’s the beauty of the people, the joy they find in interacting amongst each other. Hov strolls through the streets rocking a fitted hat and a camo-print jacket. Damian Marley plays Jay’s tour guide of sorts, the song stopping in intervals for both men to drop gems about their reflections on life.

But the biggest takeaway of “Bam” may be its focus on carrying on a legacy. Jay-Z is down in Jamrock alone, but he gets to observe Damian with his family members. He gets to record in Tuff Gong’s studios, a capella rhyming select bars from the song like an O.G. sharing free game. He’s surrounded by images of the forefather himself, the belated Bob Marley. And the anointed “Jr. Gong” acknowledges its a tradition to “borrow from the ancestors.” It’s damn near a tease that “Legacy” might be the next ‘4:44’ cut to get a visual. For now, take “Bam” and its lessons at face value and learn a little something on your trip to the island.

Watch Jay-Z’s “Bam” music video for yourself down below. 4:44 is currently out now on iTunes.

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