puff daddy can't stop won't stop

Apple Music is the exclusive home for Puff’s rise from intern to mogul in Can’t Stop Won’t Stop.

Puff Daddy foretold of the Can’t Stop Won’t Stop documentary earlier this year. After screenings at the TriBeca Film Festival and premieres in New York and Los Angeles, the Bad Boy mogul revealed the 90-minute film on Apple Music late Sunday night.

“I knew this was a story that should be shared with the world,” Puff said in April. “Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary. Now I’m blessed to also be working with Apple to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy.”

The film itself is not only a tribute to last year’s wildly successful Bad Boy Family Reunion Tour but also Puff’s life itself. Andre Harrell appears glowingly as both storyteller and producer, recalling the days of Puff as a wild intern at Uptown Records. Clive Davis, the former Arista chairman recalls how The Notorious B.I.G.’s “Juicy” won him over and set in motion the deal that netted Puff $40 million.

All of this is retold while clips and moments of coalescence occur within the current Bad Boy Family. Can’t Stop Won’t Stop features a phone call to Craig Mack to wonder if he could make the Brooklyn shows, Faith Evans and Lil Kim reuniting after decades of being warring widows and Mase’s own return, a vocal piece of Puff’s spiritual side. As Nina Simone’s discussion of “freedom” rings as a constant reminder throughout the film, we see a vulnerable Sean Combs. Fears of tearing joints, getting a B12 shot, him in the shower; worrying and wonder. Finally Puff shakes it off, “I gotta be a fucking superhero.”

Shiny Suit Man indeed.

Watch the Can’t Stop Won’t Stop film on Apple Music now.

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