lavar ball big baller brand

Big Baller Brand set its own market. And the hypocritical response to it is alarming.

This is D3 the Concrete, bringing you fashion from the street.

                Now, I have had a couple people ask me, “What do you think about this whole ‘Big Baller Brand’ controversy”? Here is my answer: I think that Lavar Ball, captain of the Big Baller Brand is doing what is right for his family’s legacy. For those that have been under a rock, for the past few days, there has been much controversy surrounding a man and his family, raging against the power structures of the sports entertainment industry. Lavar Ball, though little known in his college days of playing basketball (averaging 2.2 points & 2.3 rebounds per game), was able to begin to redeem himself through his children, Lonzo, LaMelo, and LiAngelo. All of his sons have begun to be recognized for their skills and abilities and all of them, potentially have very promising futures at both the collegiate and professional levels of the game.

As I watch and read many of the posts that are made, regarding Ball’s perceived arrogance and bravado, I think that it is hypocritical for society, at large, to condemn him for the same behavior that we reward others, who have the same thought about themselves (a la Kanye West). Remember what Kanye said about having his clothes made in the same factories as Yves Sant Laurent and Givenchy and Louis Vuitton? That is what made the clothes so expensive! Those production costs are not covered by the big boys (Nike, Reebok, Adidas, etc.). They come out of people’s pockets. Here is a quote, from a homie of mine, Kris Washington, who sums up this point pretty succinctly:

                Lavar Ball is a man who, upon recognizing the talents of his sons, decided to build a business for his children, instead of sending them to the wolves, and thus, making them into total slaves. (For more information about that cycle, read the book, Forty Million Dollar Slaves by William C. Rhoden).

Then, not only that, he also goes on cable and national television (and also worldwide, thanks to the internet), and is able to defend his progeny from the onslaught, which allows them to totally focus on what they do best: play the game of basketball. I understand that this is unusual to see such a loud and proud male parent, going hard for his children, but I think that this is a step in the right direction for many athletes that are coming after the Ball dynasty.

                Now, the real question is this: Will Lonzo, firstborn of the Ball lineage, be able to take on that responsibility? Hopefully, that is a yes. I am here for it all, I want to see the Ball family prevail, but that $495 price tag is a little too steep for my blood.