“Pope” Kendrick depicts himself as hip-hop’s Savior in the visuals for a new single, “HUMBLE.”

How do you follow up putting the rap game on notice and essentially dropping a four-part song? For Kendrick Lamar, just dropping off “The Heart, Part 4” wasn’t enough. While many others will wait until the clock strikes midnight to offer their contributions to New Music Friday, K. Dot set his new material loose on Thursday. That new material? A song called “Humble,” a Mike WiLL Made It-produced cut slated to join “The Heart, Part 4” when the TDE emcee’s fourth LP touches down (allegedly next Friday, on April 7th). The song was premiered by way of a music video posted to VEVO this afternoon.

It seems the self-anointed King Kendrick is a pope now, or at least getting spiritual with it. If “Alright” and “Rigamortis” marked moments with Kendrick married the spiritual with the secular, then “Humble” is Dot’s latest venture down that road, with the religious imagery to match. Director Dave Meyers (with help from The Little Homies) has Cornrow Kenny situated amongst his followers adorned in Black, and even recreating The Last Supper with his fellow Top Dawg comrades.

But while its subject matter is serious – Kendrick implores listeners to be “modest” and choose the real over the fake, even shouting out the natural hair sistas – “Humble’s” visuals are meant to be fun. Kendrick wears a white suit amongst men in black, barks from behind the glass while being held at gunpoint by police, and is surrounded by money like a hood Scrooge McDuck (oldheads might even notice the nod to old school Grey Poupon commercials). Sure, you can be humble for real, but where’s the fun in that? Better instead, to tell others to recognize.

Watch Kendrick Lamar’s “Humble” video for yourself here by way of VEVO.

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