the notorious b.i.g. puma

20 years after his passing, The Notorious B.I.G.’s legacy lives with one of his favorite brands.

This is D3 The Concrete, bringing you fashion from the street!

Many of you who know me, outside of the blog-o-sphere, know that I am a HUGE 2Pac fan. This started, ironically enough, after his passing in 1996. The very next year, rap music fans, everywhere, suffered the loss of Christopher Wallace, aka Biggie Smalls, bka The Notorious B.I.G. This article is not about the “East Coast / West Coast rivalry”. This article is not about which is better: “Who Shot Ya’?” vs. “Hit ‘Em Up”.  This is about a shoe. Yes, you read that correctly. A shoe. These to be precise:

Puma and the Australian clothing company, COOGI, that Biggie rapped about in all of his biggest hits:

However, living better now, Coogi sweater now
Drop top BM’s, I’m the man, girlfriend” – Big Poppa

Heart throb never, Black and ugly as ever
However, I stay Coogi down to the socks
” – One More Chance

I put hoes in NY onto DKNY
Miami, D.C. prefer Versace
All Philly hoes, go with Moschino

Every cutie wit a booty bought a Coogi” – Hypnotize

Whomever, in their infinite wisdom, decided to make this collaboration happen, is the greatest person EVER!

Just look at these shoes. For one, they are doing TWO DIFFERENT PAIRS! The first pair is a predominantly black colored shoe, with the Puma logo in the signature multi-colored fiber knit, as well as the inside of the shoe. The second pair (my favorite), is the more Technicolor fiber treatment, all over the shoe.

You have to admit, this is a DOPE shoe. It even has gold hardware! Thank you Puma, for being BOLD enough and BRAVE enough, to do this collab.

The shoe drops today at KITH, Footlocker & NICEKICKS LA. $200.

P.S. – It’s already sold out on, just so you know.