houston dynamo roc nation

The MLS’ Houston Dynamo and Roc Nation partner for a groundbreaking partnership.

Houston’s East Downtown (EaDo) has seen a bit of revitalization thanks to the Houston Dynamo sinking BBVA Compass Stadium as a downtown attraction for concerts, other sporting events and of course, the Dynamo. Now the Dynamo have brought Roc Nation in for a partnership that’ll bring even more to EaDo District.

The union between Roc Nation & the Dynamo makes Roc Nation the exclusive agency of record. The label will drive further branding deals on behalf of the Dynamo as well as live entertainment opportunities for BBVA. It adds to Jay Z & Roc Nation’s portfolio in regards to consulting, landmark shows and entertainment.

“This unique partnership with the Dynamo is a textbook example of the all-encompassing capabilities of our agency,” Michael Yormark, Roc Nation President and Chief of Branding & Strategy said. “We greatly admire the Dynamo organization and the rapid success they’ve had in a leading sports market such as Houston. We look forward to a long-standing relationship with the team and its properties.”

“The union between Roc Nation & the Dynamo makes Roc Nation the exclusive agency of record of BBVA.”

With BBVA Compass Stadium, the city has evolved into having even more performance venues. Of note, 93.7 The Beat had their first Beat Bash in 2014 at the stadium. Other performers in BBVA history include Ed Sheeran, Kenny Chesney and more. The move comes on the heels of the city hosting the 2016 Final Four and Super Bowl LI earlier this month.

“We are honored to be partnering with Roc Nation on a number of our important business ventures going forward,” Dynamo President Chris Canetti said. “They bring incredible energy, extensive resources, and a powerful network to our organization. We are confident that they will play a key role in helping us achieve numerous business objectives.”

Since moving to Houston from San Jose in 2005, the Dynamo have experienced instant success. They won back-to-back MLS Cups in 2006 & 2007. As well, their current ownership includes Hall of Fame boxer Oscar De La Hoya. The Dynamo understand the value of partnering with Roc Nation, and will entrust the brand to successfully secure premier partnerships and oversee future sponsorship and property endeavors.

“We are very proud to be partnering with Jay Brown, Michael Yormark and the entire Roc Nation organization to identify brands interested in the Dynamo’s large multicultural and millennial audience,” Dynamo Executive Vice President and Chief Revenue Officer Steven Powell said. “We also look forward to working with them to drive programming to BBVA Compass Stadium with some of Roc Nation’s musical acts and other sporting events and artists.”