Phew, That Was Close: The Hysteria of Supreme’s Rumored Deal With Louis Vuitton & Its True Meaning David Landry February 11, 2017 Fashion, Sneakers, Streetwear This is D3 the Concrete, bringing you fashion from the street. A couple days ago, there was a huge rumor floating around online, regarding a major deal between the streetwear giant, Supreme, & the luxury goods brand, Louis Vuitton (more specifically, the parent group, LVMH). What’s a parent group, you may be asking yourself? I’ll save that for another article. For those who are just catching up, let me give you a couple of points on the timeline: On January 4th, 2017, Instagram user, @jun19750414, made a post showing a collage of rumored actual products that are scheduled to be released for the S/S 17 season. The internet went nuts. It was later concluded that at a European showcase, Louis Vuitton presented the entire line of the Supreme x LV collaboration. On January 19th, 2017, for the first time ever, streetwear was on the runways of Paris: Bruh. Now, at first glance, this is an awesome accomplishment for the streetwear world: breaking through the wall of high fashion and ascending to indescribable heights. Recognition from the heritage community of haute couture is what fashion brands seek, right? And THAT is where things become interesting, because you should begin to dig deeper into the culture that Supreme, as a brand, has established. Supreme has, for the past 20+ years, not given any f***s about being a part of your establishment. For many, Supreme is the exemplification of streetwear: simple, cool, fresh designs that reflect the time. Supreme does this well, not perfectly, but they are ahead of the pack. From working with known and not-so-known visual artists, musicians, painters, and even other skaters, Supreme has done a magnificent job at “putting people on”. But this collab, with Louis Vuitton, and a few others, in recent history (i.e. – with Brooks Brothers back in 2014/15 & with British powerhouse, Aquascutum in F/W 2016), have left lifelong followers of Supreme perplexed at best, and downright hostile at worst. Speaking for myself, I can’t at this moment in my life pay for any of the items that were released during any of those collab drops. People like me are only on that second or third tier of purchasing power: we buy the camp caps, the t-shirts, the hoodies, and MAYBE the shoes. That’s it. I had a friend of mine ask me the other day, “What makes Supreme cool”? Supreme is cool because of two reasons: the people make it cool. No matter how HUGE a brand is, the purchasing power of the people is always needed. Second reason: In spite of all of the rumors of deals with multi-billion dollar parent companies and collabs with conservative brands, Supreme will always stay true to what their brand stands for. In closing, let me say this: knowing that Supreme is on an enormous run right now and since they have broken this glass wall of merging the worlds of fashion, we must begin to ask ourselves the question, “Where does Supreme go from here?” I do have my answers, but I would love to hear your thoughts! Follow me, @D3THECONCRETE, on all the following social media platforms (FACEBOOK, TWITTER, INSTAGRAM) or email me at D3THECONCRETE@GMAIL.COM. Peace. Share this:TweetShare on Tumblr Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.