radio now houston

Radio One jumps on the demise of Hot 95.7 by replacing the popular classic hip-hop station.

The radio business is built upon one thing: ratings. When it debuted in late 2014, Boom 92 Houston surged to a pretty healthy start. The classic hip-hop station was part of a new initiative from Radio One to bring classic hip-hop to the airwaves. In the same vein as Los Angeles’ KDAY station, Boom 92.1 syndicated The Ed Lover Show out of Atlanta as well as employed daily jocks that promoted concerts, Boom Block Parties and more.

But ratings snagged. At 5 p.m. Thursday, Boom 92 Houston signed off for the final time playing Method Man & Redman’s “Da Rockwilder”. In its place? A new Top 40 station from Radio One called Radio Now 92.1 Houston. The move comes a week after Hot 95.7, the city’s other Top 40 station along with 104.1 KRBE met its demise and turned into an adult contemporary format.

Radio Now is not only taking shots at KRBE in its new existence, it’s also hitting at the now defunct Hot 95.7. The new station’s tagline? Houston’s LIT Music Station.

“The New 92.1 Radio Now will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston,” Terri Thomas, Operations Manager/Program Director of Radio One Houston said in a press release.

Currently, Radio One Houston is home to Majic 102.1 FM and 97.9 FM The Box. 92.1 Radio Now will feature artists such as; Taylor Swift, Ariana Grande, Bruno Mars, Shawn Mendes, Chainsmokers, Twenty One Pilots, The Weeknd, Nick Jonas and more.

Just when Houston was down a Top 40 station, it gained another. And in the process, it got rid of the classic hip-hop station many Houstonians had come to love.

[Mike McGuff]