The Weeknd sends a clear message in the official music video for his Daft Punk-assisted single, “Starboy.”

When The Weeknd unveiled the single artwork for his latest single, “Starboy,” it caught many by surprise – primarily because the distinctive loc-filled hairdo he’s rocked since 2010, had been cut and reduced to a sharply pointed hairstyle. It seems, for his upcoming third studio album, The Weeknd is seeking to wipe the slate clean with his image and with his sound. If you wish to stay relevant in the music game, you have to evolve. And Abel Tesfaye is doing just that.

His official music video for “Starboy,” premiered today on VEVO, uses obvious symbolism to convey The Weeknd’s desire to start fresh. The Grant Singer-directed clip begins on a disturbing note, with the “old” Weeknd being suffocated by a masked man; the masked man soon reveals himself as the “new” Weeknd, his hair more groomed and a clearly confident strut in his walk.

Some have thought to compare The Weeknd at times to Michael Jackson, ever since his cover of “Dirty Diana” on Echoes of Silence five years ago. While the comparison hasn’t always been accurate, it’s hard not to get a “Bad” or “Dangerous” feel from the “Starboy” video: the singer rocks a Black leather jacket and tightens his black leather gloves as he walks down the hallways; and he destroys, with almost gleeful abandon, all of his past awards and signs of his “old” self in his apartment. Fans may not exactly be ready to embrace the “new face” of The Weeknd, but if the “Starboy” visuals are any indication, he’s not going anywhere any time soon.

Watch The Weeknd’s visuals for his “Starboy” single, featuring Daft Punk, up top. Starboy, the follow-up album to The Weeknd’s 2015 effort Beauty Behind The Madness, is due out later this year.