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During the ESPYS telecast on last Wednesday, Nike went back to the past by re-airing Michael Jordan’s famed “Banned” commercial. The particular black/red colorway or the Nike Air Ship, the precursor to the Jordan I back in 1985 was blocked by the NBA and David Stern but thanks to mythology, the banned label was placed on the Air Jordan I and the rest was history.

Thinking the massive reveal of the next in line for Air Jordan was coming next Wednesday, social media apparently the boys at Beaverton to the punch when it comes to a new Jordan signature shoe. For those who haven’t been counting, we are currently on the 31st instalmment of the longest running sneaker signature line in history. For a while now the Jordan signature line has been mired by bland hyperfunctional low utilitarian/fit-beyond-basketball design. For the brand which commercialized the sneaker culture, the past few designs have been very insular as far as target market. With the Air Jordan 31, Jordan Brand is attempting to rectify this issue with a design that blends the simpleness of the Air Jordan 1 with the current design aesthetics that have come to define the current direction of Nike Basketball.

Upon initial glance, we spot a gradient Flyknit upper along with what is potentially a full length translucent Zoom sole. What makes this particular shoe intriguing is that this is the first time in 31 years that an Air Jordan has been adorned with the swoosh. Oddly enough the swoosh is fading into the background with the Jordan Brand logo prominently featured on the back panel.

Only time will tell whether this is just a one off for this particular colorway or one of the main components of future colorways to come. With the official unveiling coming next week stay with us for more news on the Air Jordan 31.

[via aahhsshhaa / Sole Collector]

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