How Dreezy Morphed Her Vulnerability Into Self Worth [@dreezydreezy] Brandon Caldwell July 15, 2016 Album Streams, Features, Music Here’s how viral success normally works. You have an idea, you put that idea onto a forum whether it be Twitter or Snapchat or YouTube and you cross your fingers. Someone will take a liking to it, a few people won’t. But, it takes a group of people to believe into something in order for it to have legs. During the freestyle era of hip-hop, rappers could immediately jump on the hottest beat of the moment and believe thanks to sheer rap ability they could land a deal. It’s how we got Big Sean, J. Cole, believed in the ascension of Curren$y as a blog rap kingpin for consistency and more. The list goes on. Chicago’s Dreezy is amongst those, the rarity who blew up after viral success became rarer and rarer (Desiigner is 2016’s current king of viral fame). In 2014, when Nicki Minaj & Lil Herb’s “Chiraq” blitzed through the summer and shifted Minaj back into the front of the general rap conscious, another Chicago rapper was busy plotting on a takeover. On a YouTube video, the then 20-year-old Dreezy emerged from a crowd of men, friends and a lot of nearby individuals who wanted camera time and proceeded to rap her ass off. The moment she mentioned Harold’s on 87th with the full on intent to devour a 5-piece with mild sauce, she became somebody. The video has amassed over 1.5 million views since. What put Dreezy in that position was navigating the concept of being vulnerable. Her confidence was there, it’s clearly evident in how much fun she has rapping. But, the constant thought of “who am I” picked at her, even as one relationship was ending; the relationship she would enjoy far more – the one with herself was just beginning. Even after releasing her Schizo mixtape, she retreated for a moment before coming back with a Top-20 hit in “Body” with Jeremih. It’s softer in tone than her “Chiraq” freestyle obviously but it mutates the concept of catching a body into something sexual. Dreezy can play the role of both curious, soft an accessible rapper and razor tongued woman who’s dealt with her fair share of dark times to emerge with her head high. No Hard Feelings is far more busy than a lot of other debut albums in recent memory. It’s mostly gifted with male guests, big named male guests at that. Gucci Mane appears for the fluid, elastic trap heavy “We Gon’ Ride” and T-Pain adds to her growing R&B arsenal with “Close To You”. The aforementioned Jeremih helms “Body” as No Hard Feelings most popular single and Wale pops up with a verse on “Afford My Love”. For a 22-year-old woman, crafting an album with love in mind makes a ton of sense. Making an album with as much bark as there is cuddly, accessible R&B to it opens a whole other world for her. “I just learned that I have a wide range,” she told NOISEY in a recent interview. Cuts like “Body” and “Close To You” are songs that express a bit of vulnerability to it, the edge that Dreezy sometimes hid when crafting Schizo and other street ready cuts. The middle ground she may find? Far more looks and opportunity. That was hear sneakily taking over Common’s “Hustle Harder” from 2014’s Nobody’s Smiling. That was her at VH1’s Hip Hop Honors performing Salt-N-Pepa’s “Push It” alongside Keke Palmer. That’s her discussing learning to love being alone in a ton of popular rap mags. All of that is her. Mixing rapping and singing has grown to become valuable in this current climate. Versatility is starting to grow on Dreezy the same way the idea of Dwyane Wade in a Bulls jersey is growing on Bulls fans. And she’s going to be here for a little while now. Take in her debut album No Hard Feelings below via Apple Music and buy it on iTunes. Share this:TweetShare on Tumblr Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.