The most popular drug in America is anything made by Apple. WhyJae knows this. He also decided to flip the concept of a watch for “Apple Watch,” one of the standout tracks from his 30MLFTI mixtape that arrived in March.

Transfixed by the lights and design provided by director Roger Torabi, WhyJae is all by his lonesome for the “Apple Watch” video. Standing in the middle of a box that seems better fit for the Museum of Fine Arts, WhyJae simply delivers a performance video, all while hearing the voices and sounds of news reports clamoring & championing Apple for their innovation post Steve Jobs. Watch the “Apple Watch” video from the Houston rapper and his favorite director now. 30MLFTI is available now.