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Just a few hours arriving into Dallas, TX and John Cena is living up to his name, as not only a Make A Wish ambassador, but now as the Tapout brand ambassador. The business savvy media attire we’re accustomed to from Cena, was replaced by workout shorts, while sporting his Tapout t-shirt. Tapout, a global hard body fitness and training brand recently re-launched by WWE and Authentic Brands Group, announced that its performance apparel line for men is available in nearly 300 JCPenny stores and at jcp.com, with plans to launch a women’s collection this summer.

During the interview Cena stated, “Regardless if you’re an elite level athlete, entry level into the fitness industry, or if you’re just trying to achieve a goal, there is a product for you and that’s what’s great about the line”. The Tapout performance apparel collection for men includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new, contemporary branding. At JCPenny, sale prices range from $12.99 for graphic tees to $32.99 for compression shorts. Cena explains in detail about the fabric, “I tend to like the cotton plex stuff because it fits me right; other people go for more a dry fit look”.

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The line ensures comfort and performance with the use of stretch and moisture-managing fabrics that allow optimal function. The Tapout women’s line will boast similar performance features, offering sports bras, tank tops, tees, shorts and capris. WrestleMania weekend brings fans from all over the world, and with the partnership with Tapout and JCPenny; everyone gets to witness that chaos. “If you haven’t been a part of it, if you haven’t experienced what WrestleMania week,” Cena said. “Put it on your bucket list, try to do it once in your life, the excitement doesn’t stop. It really is something special to be a part of”.

Fans would soon get to see their favorite star, as the hundreds waited in line to help JCPenny make this a wonderful announcement. But the moment that made John Cena such a great choice for ambassador for Tapout, happened once he was released to the public for signings; and his first picture was with a young kid in a wheel chair.

The WWE, Tapout and JCPenny brought a lifetime experience to the fans, and now the fans get to workout and support the official fitness and training partner of the WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. WWE Superstars and Divas wear Tapout apparel during their fitness and training activities.

[HSM]

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