rihanna-kiss-it-better-video

When Rihanna dropped the teaser for her “Kiss It Better” visuals yesterday- this, following the announcement that this song and the other fan favorite off her recent ANTI LP, “Needed Me,” would be released to radio – it was apparent that she was going for something sultry and sexy. Though fans only saw 30 seconds of Robyn Fenty covered in a sheer cloth as dice ventured up and down her body in a sort of magnetic attraction, it was enough to let them know temperatures would be rising.

On Thursday afternoon, Rihanna liberated “Kiss It Better’s” official visuals in full on VEVO. Unlike the colorful visuals given to “Work,” Rihanna keeps it black and white and slightly NSFW for “Kiss It Better.” Director Craig McDean understands that all Rihanna needs is herself to deliver her message of daring and seduction – whether it’s her track legs on display, a sheer top that frees the nipple yet keeps it out of view just the same, or a pinstripe blazer slightly cast off her shoulder, all against a pitch-black backdrop. Who needs a co-star, after all, when you can do bad all by yourself?

Watch Rihanna’s “Kiss It Better” video down below. ANTI, in case you missed it, is out now on iTunes.