Rascal F. Kennedy x DJ Random Hero - DAKK

The countdown is officially on for Rascal F. Kennedy’s Diary of A Kool Kid mixtape. Slated to land 24 hours from now, Diary signals not only Rascal’s return to the music, but also launches what looks to be a year-long campaign for the rapper. After all, in addition to releasing the new mixtape, Kennedy will host a show in Houston prior to performing in Austin for SXSW.

To build hype for Diary, the Houston emcee launched “Week of Rascal,” during which he’s dropped new tracks every day this week. Whereas Diary’s lead singles “Nemesis” and “Better Than Them” slightly paid homage to DC with Batman villain references in the artwork, the “Week of Rascal” rely on other pop-culture icons. In particular, Kennedy’s dropped two freestyles this week, both of which show off the emcee’s lyrical dexterity and also acknowledge what was “kool” back in the day.

Kennedy took on J. Cole’s thumping “Fire Squad” instrumental on Tuesday, adopting as its artwork Kenan & Kel from Good Burger. But the freestyle itself is no laughing matter. The fact that Rascal starts things out by barking out, “Fuck friends! All I see is competition,” should tell listeners as much, before he embarks on a two-minute wreck session that’s half-sniping, half self-high-fiving.

Wednesday, on the other hand, Rascal F. Kennedy freestyled over Mac Miller’s 2011 track “’92 Til Infinity.” His flow is a bit more rhythmic on “’92,” and his message is motivational instead of targeting. Kennedy may not be aiming to inspire but his words are encouraging, with lines like “Shoot for the stars, never settle for less”

Rascal F. Kennedy’s Diary of A Kool Kid mixtape, mixed by DJ Random Hero, touches down March 11th. Kennedy will conclude the “Week of Rascal” with one final track – allegedly a freestyle over Drake’s “30 for 30” – later today.