Puff Daddy & The Family released MMM (Money Making Mitch) near the end of 2015 and it still remains the most New York record that exists in the five boroughs. And it was for free (at first). Records like “You Can’t Be My Girl” with Ty Dolla $ign and “Auction” deserved massive radio play and support from DJs in the region but that’s another story. Money Making Mitch had heat on it, “Auction” in particular which gets an official video and premiere status from Complex today.

Taking it back to the black and white days, Puff Daddy reunites with Hype Williams who previously directed Puff classics such as “Mo Money, Mo Problems” & the original black and white masterpiece of “Flava In Ya Ear (Remix)”. Williams puts Puff along with co-stars Lil’ Kim, Styles P & Los in all black against a white backdrop. It’s a performance rap video without question as Puff kicks things off with a hell of a one-liner about only fearing God and hearing one sound, a money machine.

Watch the “Auction” video up top. MMM served as a prelude to Puff Daddy & The Family’s final album, No Way Out 2, the sequel to the 1997 debut that eventually sold over seven million copies and won the 1998 Grammy Award for Best Rap Album (over Life After Death, Wu-Tang Forever & Missy Elliott’s Supa Dupa Fly).