More than two years in the making, the dive into Atlanta’s Organized Noize is complete. The film, The Art of Organized Noize will have its world premiere at SXSW this year and will cover arguably the greatest production trio in the history of Atlanta hip-hop, maybe even the South as a whole. The film will also head to Netflix on March 22nd.

The Art of Organized Noize tells the story of the three man production and songwriting team, Rico Wade, Ray Murray & Sleepy Brown who are the DNA of Atlanta’s Dungeon Family. Together, the trio are responsible for TLC’s massive “Waterfalls” hit in 1994, the discovery of OutKast, the formation of Goodie Mob as well as a family tree of musicians, poets, singers, rappers, radical free thinkers and more from Joi to Big Rube to Cool Breeze to Backbone to Witchdoctor to CeeLo Green to Mista and more.

organized-noize

Directed by Quincy Jones’ son QDIII and presented by Flavor Unit, The Art of Organized Noize takes a look at Organized Noize’s rather amazing ascent to the top of urban music and beyond. From the Dungeon in Southwest Atlanta that became the genesis of the Dungeon Family to the Grammy Award for Album of the Year, the documentary details the groups’ highs as well as the events that brought them right back together. Over the doc you will see plenty of familiar faces and integral players such as Big Boi, Andre 3000, CeeLo Green, Pebbles, L.A. Reid, Puff Daddy, Ludacris, Future, Metro Boomin and more. Watch the trailer for The Art Of Organized Noize up above and make your plans for either SXSW or Netflix to catch the film.