DJ Khaled had already made noise on Apple Music this weekend by proxy of Drake’s “Summer Sixteen”. Now the We The Best maven has announced not only a partnership with Apple Music in bringing his We The Best Radio to Beats 1 but also that Future is releasing a brand new album this Friday, two days before the Super Bowl.

Remember the last time Future dropped an album days before the Panthers played a meaningful playoff game? We got Purple Reign, the Panthers rolled up to a 31-0 lead on the Seattle Seahawks and eventually went to the NFC Championship game. But, that’s another story. For now in terms of smart deals, DJ Khaled has another one — and he’s bringing Future along with it.