The new normal for rappers in Houston is to try their best to not sound like a typical Houston record. That’s what you gather from thatkiddoug’s debut single, “Diamond Bracelets”. He could have riffed hard on he and his mom’s struggle, the constant that seems to exist in plenty of good to decent records but thatkiddoug approaches “Diamond Bracelets” as if he needs to prove everybody wrong. Prove the idea that making money and success as a rapper can work for him, that girls that once fronted on him are going to regret it and then some. The pop-rap vibe is driven by plenty of guitars and thatkiddoug’s fast paced flow, checking off his list of people to thank and one up on his way to the top. Stream “Diamond Bracelets” from thatkiddoug up top now.

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