Twitter wants to attract more users. Despite being the go-to platform for instant thought on topics, exchange of ideas and the tool used to filter ideas of various social movements, the social media platform has tried things in recent moments to engage its users. Items like “Moments” and “Polls” were rolled out in the last few months to compartmentalize trending topics (moments) and engage readership (polls), to mixed results. Now Twitter is establishing “Beyond 140”, an initiative that will not get rid of Twitter’s long favored 140 character limit but possibly stretch out the maximum character limit to 10,000 — or something close to a four page letter.

Jack Dorsey, co-founder of Twitter wrote on his Twitter page about the potential changes.

While Twitter isn’t getting rid of its 140 character limit, it is taking what was common with third party platforms such as Twitlonger and displaying them on the actual Twitter platform. For Twitter, a move to “Beyond 140” is asking users to free up their thinking in regards to contracting their words in order to fit the 140 character threshold. For new users, its a step back and shorts those who use Twitter as a micro blogging platform, especially those who have gone viral with outrageous stories that may or may not ave any truth to them. Though it may be the most popular social media platform for users in the target 18-49 demographic, Twitter still trails Facebook in users as Facebook by itself has more users than the population of several continents.

For those who use Twitter to share stories from their particular websites (like us), the “Beyond 140” feature could be used to keep users on Twitter to read an entire article as opposed to jumping to a different page. Facebook has circumvented their character issue by establishing the Instant Articles feature which pre-loads articles on the Facebook client and still keeps users within the Facebook app. What it boils down to ultimately, is ad space and ad dollars. The more sponsored tweets that filter to your timeline (they appear at the bottom of every tweet you respond to), the more opportunity for Twitter to sell ad dollars and of course, make money.

According to tech publisher Re/Code, Twitter could roll out “Beyond 140” as early as the end of Q1 2016.