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Strap yourselves in Back To The Future fans, today may be your lucky day. With today being the actual date that Marty McFly hops in the DeLorean and goes to 2015, Nike has been a little less than subtle about what their tie in to the day may be. Toyota has already gone super heavy with their love for Back To The Future, re-creating a five minute film dedicated to McFly’s prized Toyota truck.

We first reported earlier this year that the Nike Air MAG, the power-lacing boot made popular by Back To The Future could possibly be released in September. After all, Tinker Hatfield revealed in February that power lacing technology would be available and we’ve actually seen patent papers regarding the Nike Air MAG 2015.

Even on Twitter, Nike hasn’t been all that secretive with the news.

Here’s the strongest guess of what could be going down later today. To coincide with Back To The Future Day and everything the movie got right (maybe not a Cubs World Series unless a miracle happens), Nike will release the Nike Air MAG 2015 in a rather secret fashion, the same way they released the Red October colorway of the Nike Air Yeezy 2. An even smarter bet would be to assume that Nike would release the shoe either online or at a single event or even boutiques.

Back in 2011, Nike released the original Nike Air MAG on eBay as part of a charity donation to raise money for Parkinson’s Disease. It didn’t stop more than a few big name celebrities from dropping upwards of $10,000 to own a pair, even if they didn’t have self-lacing technology. That all could change with one “shock” Nike announcement. It would only be fair with Universal Studios re-releasing the film into theaters for one day only.

Additional Reporting by Jordan Rogers

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