New artists are always hit or miss, the harsh reality being that many simply won’t make it to the next level. Despite the odds stacked against them, for some it’ll be their undeniable talent that gets them through the door. Known for his infectious live performances, if you’re unfamiliar with Houston emcee SoulofSherif, it’s time to catch the beat.

After dropping his well received Grapevine project he’s now offering the visuals for the title track. Check out the video below or listen to the album in full here.