nike-swoosh-logo

You can finally begin to say goodbye to sleeved jerseys and other odd ball decisions. After Adidas announced in March that it would not renew its sponsorship of NBA apparel, Nike swooped in and signed an 8-year agreement with the world’s most popular basketball organization, becoming the sole apparel provider for the league and marking a huge milestone for the sneaker and apparel giant. The deal will take effect beginning with the 2017-18 season.

Nike, who signed an apparel deal with the NFL in 2012 is now in command of America’s two most popular professional organizations in terms of jerseys. The move is another forward step for the NBA who announced late last month that designer sock company Stance would become the official sock line for the league.

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can,” said Nike president and CEO Mark Parker. “In Nike, Jordan and Converse, we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike.”

Before Adidas took hold of the league’s uniform apparel, it was Reebok and their Champion sub-company that handled the jerseys of the likes of Michael Jordan, Magic Johnson, Shaquille O’Neal, Penny Hardaway, Hakeem Olajuwon and others. Adidas, though placing most of its emphasis on soccer kits, signed an 11-year deal with the NBA beginning in the 2005-06 season that runs until 2016.

Nike has been a partner with the NBA’s apparel line since 1992 and for retail products created the Nike Swingman line for NBA jerseys. Their creativity for the NFL’s jerseys have been relatively tame, detailing more in performance enhancement than look and style. Since the NFL moved with Nike in 2012 only the Seahawks, Buccaneers & Jaguars have made drastic changes in their uniform look.

[ESPN]

Leave a Reply

Your email address will not be published.