Originally premiered on a Beats By Dre billboard in Times Square, Kendrick Lamar’s “King Kunta” video hits the small screen. Shot exclusively in Compton, Lamar rolls through his city like a king, stopping in front of the hood to pose on a throne surrounded by admirers, cameo appearances from WC & Lira Galore to name a few and the now memorable shot of Lamar strolling atop the Compton Fashion Center, overlooking Los Angeles as a ruler who isn’t ready to bow to the norm by any means. Watch the video above. Lamar’s sophomore album To Pimp A Butterfly is available now.

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