The clothing megahouse H&M widely known for its trendy and affordable clothing for men, women, and children has teamed up with the Coachella Valley music and arts festival to produce the first co-branded line just in time for the festivals kickoff weekend April 10th. With Coachella vastly approaching the line fuels inspiration for the perfect outfit for the outdoor affair. After being a festival sponsor for the past 6 years the retailer has finally brought value to the long-standing partnership. The line which was originally announced back in January hit stores last week featuring clothing and accessories for both men and women. The themed collection will be priced between $5 to $50 so festival goers can save their coins on what matters most during festival time.HM-Coachella-2015-Mens-Collection-Campaign-Lucky-Blue-Smith-003-800x680

The styles from the women’s collection is reminiscent of the 60’s hippie culture in which tons of fringe, graphic tops, crop tops, rompers, wide-legged pants will have the ladies channeling their inner flower child while the men’s collection features shorts, cool graphic tees, and frayed jeans. H&M is also giving customers a chance to win an all-inclusive trip to Coachella and a 20% off voucher in exchange for their old clothes at any of the U.S stores throughout the month of March. Even if you don’t plan on attending Coachella this year the collection will at least keep you fly for the summertime. Check out a few of the looks from the H&M Loves Coachella collection below.

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