Nike has decided to pull its biggest power move with Kevin Durant.

The world’s largest apparel and sneaker company has decided to match Under Armour’s mammoth deal that would have payed the Oklahoma City Thunder forward and reigning NBA MVP anywhere from $265 million to $285 million over a 10-year period according to ESPN’s Darren Rovell & Marc Stein. Under Armour had hoped that with Durant in the company fold, their expansion into a global sneaker brand would be secure.

According to Rovell, Nike let Durant and his management team at Jay Z’s Roc Nation Sports know that they would indeed match Under Armour’s deal to retain Durant in the Nike family. Durant’s KD line has exploded over the last two seasons, earning $175 million in revenue alone in 2013. The contract would have paid more than Durant’s current NBA salary which nets him over $20 million per season.

Under Armour, which is based in Baltimore had hoped to land the Maryland native considering he grew up in Seat Pleasant, which is 40-miles away. UA also believed that with Durant’s NBA free agency looming in 2016 that there would be a tie in with the Washington Wizards who are believed to be heavily pursuing the world’s second best player to bring him home. But UA is now back to figuring out what next big star can represent their brand. After landing Stephen Curry and Brandon Jennings, the company missed out on Blake Griffin who decided to remain with Jordan Brand and now Durant.

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