Thursday morning, Tha Carter V finally found its face – and a release date.

Lil Wayne went to Bristol the day after he and Drake concluded another night in their lengthy Drake vs. Lil Wayne tour and proceeded to do what he normally does when he’s in Bristol – go to ESPN. The rapper stopped by First Take and chatted with Skip Bayless and Stephen A. Smith to reveal the release date for the fifth installment in Tha Carter series of October 28th – the same Tuesday that the NBA regular season kicks off.

How do you top that? Go right down the campus to Sportscenter and reveal the cover art to the album on national television. My guess is this, when is LeBron going to be dropping the “Believe Me” video since the majority of the promo releases for anything off the album has been handled by NBA stars?