Created by acclaimed artist Shepard Fairey, Hennessy V.S. unveils new design of its fourth edition- Limited Edition bottle series. Incorporating the iconic elements from Fairey’s distinctive imagery and color palette, the design stays significantly true to the history of the Hennessy brand.

In 1989, Fairey became somewhat of a phenomenon in the skater community with his Andre the Giant Has a Posse sticker campaign, eventually spilling over to the hip-hop community. Later, it evolved into the “Obey Giant” campaign growing into an international network of collaborators replicating Fairey’s original designs. In 2008, Fairey became widely known for his Barack Obama Hope Poster designed during the US Presidential election.

Recently in Houston hosting a media brunch at the Esperson Gallery to debut his limited edition collaboration with the Hennessy brand, Fairey shared insight as to how the partnership began. “ I began talking with Hennessy a few years ago actually right before Kaws did his collaboration. From the get go, I was a fan of the brand. I became familiar with the brand from cultural luminaries like Snoop Dog and Dr. Dre, who I’m a big fan of. However, little did I know that Hennessy has such an incredible history. It’s like art. It’s not just production. It’s like art, what they do,” stated Fairey.

While the Cognac brand has been around for quite some time, Fairey’s Hennessy V.S. Limited Edition bottle won’t. While at the media luncheon, I received word that Spec’s had already sold out and had to restock. Each individually numbered bottle is available for $32. There are also a very limited number of box sets that include two versions of the Fairey design, three stickers and a collector’s edition booklet for $150.

This article originally appeared on Lisa Valadez can be reached on Twitter at @Lolalissaa

About The Author

Brandon Caldwell is the founder & editor-in-chief of Day & A Dream. His work has appeared in VIBE, UPROXX, Complex, EBONY, the Village Voice, the Houston Press, Houston Style Magazine, DJBooth, The Sports Fans Journal, and more. Follow him on Twitter: @_brandoc