source360  
With 25 years under their belt the Source Magazine is still one of the most popular periodicals to capture hip-hop history through its pages. Over the years the magazine has capitalized on its popularity and today continues to push the envelope in hip-hop culture even as new media brands emerge. After a turmoil of events including tons of lawsuits thanks to former owner Benzino the entertainment brand is ready to return to its prominent spot in media space. The Source Magazine gave fans of the hip-hop culture their very own way to honor the genre and the individuals who help to impact it through the Source Awards.  While I’m sure nothing can replace the memorable and classic antics from the nostalgic Source Awards we can look forward to the Source360  fostering the same rapport with the new generation of hip-hop aficionados.

The Source360 is an event that celebrates the proliferation of hip-hop in every aspect of popular culture. The three-day long event will include a market expo, conference, and concert held in the Brooklyn Cultural District at the Cushman & Wakefield Theater in Barclays Center on September 20th. The magazine’s current owner and publisher, L. Londell McMillian describes the event as ground breaking as it will help to thrive innovation and diversity for a culture that has transcended past its originators. The concert line-up is stacked with a few of the most influential acts of our time including Wu-Tang Clan, Bone Thugs and Harmony, and Lil Kim as well as a few rising stars in Curren$y and Dom Kennedy. The concert also marks the reunion of The Diplomats who haven’t shared a stage in over three years. For years rumors have been swirling that Cam’ron, Juelz Santana, and Jim Jones would put aside their differences to give fans at least a reunion album; thanks to the Source360 we can expect a live performance pending all members leave their egos at home. Tickets go on sale tomorrow August 1st for the public and can be purchased via Ticketmaster.

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