For those of you who were wondering what the next move for Terius “The-Dream” Nash would be following his leaving Def Jam Records earlier this year, now you know – he’s stepped away to do his own thing.

The producer-singer-songwriter took to Instagram this past weekend to unveil his newly established record Designer and Culture Label “CONTRA-Paris,” put together in partnership with his longtime producer collaborator Christopher Alan “Tricky” Stewart. The-Dream insists that he “isn’t trying to start a record label,” though the mission statement for his endeavor seems to suggest something along those lines… if not call for a re-invention of what a record label is supposed to do –

Welcome to the Designer and Culture Label….. CONTRA-PARIS… Thank you to all who have made this possible. Before I have mentioned my adoration for Paris and also how our culture has impacted everything from Fashion to Jazz and now Modern Music. I have no wishes to build a Record Label, or pursue the old idea of what a record label is this Venture is all about Culture and everything that surrounds Music. Me and my Partner Tricky Stewart will do our best at showing you the world through the eyes Of the Young Black Dreamers. Love and Sophistication are two ideal parts of wanting to live “Fancy”. I feel if we can show it to you as it has been a blessing for us to have seen it with our eyes and heard it with our ears then we all may want for More of what life has to offer. We want to change how you feel about Life through music and Culture and also change what we see in Each other! Love.

The-Dream is expected to release his first project under the new CONTRA-Paris brand – a FreEP entitled Royalty: The Prequel – later tonight. It will be interesting, to say the least, to see how this brand grows and, more importantly, who will be the first to “sign” with Nash and Stewart’s Designer Label.