The main point of chronicling a rap career, at least from this point of view is growth, change. Frank Loot to some is a relative newcomer, a man with a gruff voice and posture that screams the need to pay attention to him without evening have to do so.

From a visual aspect, his “‘No Pressure” video takes a bit from the mythology of a lycanthrope. Director Ozieren employs black and white filters and moving angles to highlight his subject, showcasing a rapping beast figuratively. The production, the sound, everything around Loot feels as if he’s set for stardom. And if Houston needed any more scary, hardscrabble rap stars to add to as progeny, Frank Loot’s debut video should be worth his inclusion.