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Tonight at midnight, Ab-Soul’s third studio album These Dayswill make its debut. That being said, it will be released to very little hype, at least compared to other Top Dawg artists.

For example, ScHoolboy Q’s highly anticipated Oxymoron album was talked about for months before it dropped in February. Possibly related is the fact that unlike other labelmates, Soul is signed exclusively to TDE, no Interscope, no Aftermath. This is a situation that can be spun a number of ways. It may or may not have a bearing on the amount of attention Soul gets when it is time for a release. But, this is not breaking news, Soul has consistently been left off of the TDE pedestal as far as exposure and marketing. He has always functioned with the ever so ambiguous “slept on” moniker. Something like the friend zone of the music industry.

On a positive note, his exclusion from major label restraints allows him total control of the creative process for his work. Just as every project before, These Days is uniquely Ab-Soul. There is no cohesive sound to the album, which somehow is not a bad thing. While he is admittedly non-religious, he portrays himself as Jesus being crucified on the cover. According to Soulo, the central theme for the album is “I’m more than a man. I done died and rose again. Left these holes in my hand. So you know who I am.” He is essentially saying that everybody is capable of that. There are numerous features and appearances including Puff Daddy. Production is provided from in house TDE as well as J. Cole, Mac Miller and more.

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