jet-magazine

When I was a kid getting a haircut, my eyes would immediately go towards the magazine section before anything else. The first thing I would grab? JET Magazine. Never mind who was on the cover, I wanted to notice who was at the top of the little music charts they had in the back pages and sneak and look at the JET Beauty of the Week, also known as the original Instagram model page.

Sadly, the times are a changing, which means JET is doing the same thing VIBE did a year or so ago and is shuttering their 63-year old print aspect in favor of going digital. The digital transformation arrives in June.

“’The print version is going away, but the franchise is not going away,’ said Desiree Rogers, CEO of Chicago-based Johnson Publishing Company.

“The new app, which will be available for tablets and all mobile devices, will be published weekly, and will update breaking news daily. It will include video interviews, 3-D charts and archival photos, in addition the content available in the print edition.

“The third-largest circulation magazine in the African-American market, Jet reduced publication frequency from weekly to roughly every three weeks in recent years. Last summer, Jet went through a major redesign, with more service-oriented stories, bigger photos, more graphics and a new website.

“The changes were not enough to stave off the transition to digital, according to Rogers.

“‘We were not able to deliver and to print a weekly magazine that was cost-effective,’ Rogers said. ‘Over the past few years we tried to figure out how do we get back to the Jet that everyone had growing up, where they got information more readily. We made the decision that this was a great opportunity to move Jet to a digital platform.’”

Photo via JasFly

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