SXSW: Def Jam Cracks 30 With Method Man, Redman, 2 Chainz & More [#defjam30 #sxsw]
As SXSW Interactive came to a close Tuesday night, web hosting company Media Temple (mt) went out with a blaze of glory as their finale party in partnership with Def Jam Records brought out hundreds to the legendary Stubbs BBQ.
Def Jam Records has continuously made history branding some of the most prolific names in hip-hop over the course of their 30 years in existence. The show commenced as Rap Radar's Elliott Wilson and cultural influencer Kenny Burns reminded guest of Def Jam's past, present, and future before welcoming MMG's most ratchet roster member Gunplay to the stage.
While many of the guest in Media Temple's VIP suite indulged in the free BBQ & brew most kept their eyes glued to the stage awaiting the next performance from none other than G.O.O.D Music's Pusha T who opened his set with "King Push" and effortlessly flowed through his twenty minute set. Harking back to their rather extensive roster, either show execs or the man above summoned Method Man and Redman to remind us all how much we miss the '90s as they ran through a melody of their classics matching the crowds energy.
Many of the hottest names were on stage some of the biggest names in music could be found backstage; Kanye West, Jay- Z, and Justin Beiber were onlookers while Def Jam's rising star, YG performed his hit single "My N***a". As the venue's hard curfew time quickly approached, 2 Chainz the showcases headliner, emerged to perform a few of his most notable hits before bringing out a special guest who was rumored to be Kanye West. However TDE's SchoolBoy Q joined him as the crowd including rappers Fcuk, Tyler, the Creator and Childish Gambino sang along eagerly to "What They Want" one of the standout tracks from Q's recent release Oxymoron
. Unfortunately, 2 Chainz who admitted on stage he loved what he does had his set cut short due to a curfew ordinance. Amidst the confusion, negotiations, and possible fines the rapper made his way back to the stage to give fans what they came for, a mini-encore.