Yo Gotti - Cold Blood (f. J. Cole)
The Yo Gotti that most of us know is responsible for speaker-killing, hard-hitting tracks that either get you hype or, if you’re a woman, get you twerking. But one of the pleasant surprises on Yo Gotti’s recent album I Am was the thought-provoking, conscious piece “Cold Blood.” It’s had a good moment to find a home on urban radio stations worldwide and now, the standout cut has a set of accompanying visuals to match.

Initially premiered on BET’s 106 & Park countdown, the music video for “Cold Blood” is pretty stripped down, depicting Yo Gotti wandering the streets of his hometown of Memphis, while Cole is posted up on a bridge in his native North Carolina. Just as the song’s hook declares “The streets left no love in me, n*gga,”, so do the visuals reflect the same, relying on run-down buildings, broke down cars, and the hardened faces of people on the streets to communicate the message of survival and endurance. J. Cole’s outro verse hits just a little harder towards the end of music video when a monument to deceased children, in the form of a “totem pole” of stuffed animals, surfaces on-screen.

Yo Gotti’s I Am LP is out now.