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Almost overnight, the change happened.

KKRW 93.7 The Arrow, a Houston staple for more than two decades playing classic rock had suddenly switched formats — to urban and been given a new moniker: 93.7 The Beat. Soon, tweets from Breakfast Club members Charlemange Tha God and Angela Yee only confirmed that their show, the #1 hip-hop morning show in the country would be syndicated on the stations airwaves and the initial shots towards longtime Houston radio kingpin KBXX 97.9 The Boxx have already begun.

From Clear Channel:

“93.7 The Beat is ready to write a new chapter in Houston radio history. We’re defining what real hip hop and R&B is,” said Eddie Martiny, President and Market Manager, Clear Channel Media and Entertainment, Houston. “Many of the biggest stars in this format live in Houston, so to move the station in this direction was a natural choice. In addition, The Beat format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community.”

What originally began as rumors as early as last month have become true. The entire staff at 93.7 The Arrow from Colonel St. James to Kelly Ryan on down have been let go. Former morning jock JC Cochran took to Facebook to voice his displeasure. “In October I began hearing loud rumors. Last night when we returned to Houston from Christmas break I got the call. Today, a classic rock station with a twenty-year heritage is no more. We’ve all been let go. The station will be “stunting” for the next few days before revealing the new format. I’d just been nominated for “Employee of the Quarter.” Seriously. Next week I’ll continue on with the ten-to-noon show on 590 The Man in St. Louis while we try and figure out what’s next. Good riddance, 2013.”