Having sold his latest mixtape at the pricetag of $100, Nipsey Hussle has proven his guerilla marketing tactics have created a loyal fan base much outside of his backyard of Crenshaw. The West Coast emcee, took a page right out of Jay-Z’s #NewRules book to promote the “Proud2Pay” initiative that gave fans the option to download the album for free or purchase the hard copy online. Since the release of Crenshaw this past October the “All Money In” CEO has been busy traveling across the U.S for the first leg of the “Crenshaw Tour”. ” My fan base I see em moving South”, Nipsey proclaims on “The Weather” one of the project’s stand out tracks so it’s only right Nipsey descends on Houston, Tx on Feburary 7, 2014 at Warehouse Live. The 365 Live Entertainment produced show will be sure to hold over Nipsey’s core fans that have been awaiting his first studio album “Victory Lap” for the past few years. Here’s to hoping Slim Thug and the King of the Ghetto Z-Ro join Nipsey on stage for a performance of “Go Long”. To purchase tickets or for ticket information CLICK HERE