d-risha

Earlier this week while scanning over what I missed at A3C this year, I had one of those epiphany moments you only hear about in cheesy TV shows and watershed blogs. For me personally, A3C was mostly a trip to Atlanta to catch up with some of the friends I had made seven months prior at SXSW. Their growth and expansion has definitely been noted, both good and bad because their ambition to be the hip-hop version of SXSW is too large to ignore.

But for someone making their initial trip to A3C or hell, Atlanta in general — whatever I may have to hold in my heart takes a backseat. It’s their moment, their time and their opportunity.

For years now, D-Risha has built a critical fan base who appreciates what he does as a flat out rapper. There’s a charm but it’s not completely overbearing. In a way, he’s the perfectly acceptable Houston rapper who will sadly be relegated to being one of those pretty great rappers you barely hear about thanks to overcrowding.

In Atlanta however, none of those prognostications mattered. D-Risha stepped onto the stage for Kevin Notthingham’s yearly showcase and acted as if he completely owned the place. Being the only Houston rapper on the bill thanks to some technicalities, his performance not only commanded a more than gracious crowd response, it also forced the DJ to reach into his own selection of Houston-centric tracks and play 15 records in a row, all in some weird praise of what D-Risha gave the crowd. “This trip showed me that its wide open for me so that’s where my head is at going forward,” he told me. It might have been bluster or him running on complete energy and excitement but I believed him.

People often ask what happens with a person’s buzz following these massive festival arrangements. You know, if it changes anything once they get back home and have to deal with local politics, real life matters and of course the dream of simply thinking one freestyle, one song or one tale to the right person will start kicking down every door imaginable. D-Risha felt he made so many connections in Atlanta on his first time out that he figured it would be smart to shoot his “Rare Form” video from Gauntlet EP with Red Warrior Global. He completely understand that he may not have the same amount of buzz as some of his contemporaries and that’s fine with him.

All moments aren’t destined to give the same effect. They’re fluid really. And for D-Risha, one week in Atlanta gave him what he wanted and then some.