“It’s Go Time”: Kevin Durant Is Roc Nation Sports’ Newest Acquisition [@KDTrey5 @RocNationSports] Bradford J. Howard June 25, 2013 News, Sports 2 Comments In recent weeks, rumors had been flying around that Jay-Z’s Roc Nation Sports and Creative Artists’ Agency sports management agency partnership was about to acquire an NBA counterpart to stand alongside the WNBA’s Skylar Diggins earlier this year. As the picture above reveals, the deal is now done, and Oklahoma City Thunder power forward Kevin Durant was revealed as the newest member of #NewRules Nation. Jay posted the picture on RocNation’s website first thing yesterday morning while the ink on the paperwork was still drying. According to Forbes Magazine, it is expected that Creative Artists’ Agency will handle the business side of things, such as contract negotiations (something they won’t have to worry about for a minute, since Durant is still riding out his 5-year, $89 million rookie extension with Oklahoma City), while Roc Nation Sports will handle Durant’s off-the-court interests, including promotional and possibly sponsorship endeavors. The timing couldn’t be greater for both parties involved. For Shawn Carter, Durant is easily Roc Nation Sports’ biggest acquisition to date and he will likely attract more interested athletes to Jay-Z’s growing brand, this on the cusp of Jay’s upcoming Magna Carta Holy Grail project on its way next month. For Durant, he’ll be among great company with other young talent such as Diggins, Robinson Cano, and Geno Smith. The partnership is a sure-fire confidence booster for the former Texas Longhorn and NBA All-Star, especially following KD’s struggle to adapt to the pressure of leading the Oklahoma City Thunder alone in this year’s NBA Playoffs. [via Forbes] Share this:TweetShare on Tumblr 2 Responses “It’s Go Time”: Kevin Durant Is Roc Nation Sports’ Newest Acquisition [@KDTrey5 @RocNationSports] August 6, 2013 […] ï¿½Itï¿½s Go Timeï¿½: Kevin Durant Is Roc Nation Sportsï¿½ Newest Acquisition [@KDTrey5 … […] Reply Jeezy Is the Newest Member of Jay-Z's Roc Nation Label | Day & A Dream November 20, 2013 […] you will. Leave it to Jay-Z, as he’s done time and again throughout this year already (see, Kevin Durant, Skylar Diggins), to swoop in and snag Jeezy for his burgeoning Roc Nation label. The signing was […] Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.