There’s a reason why I suggest Jeff Adair is one of the best young directors going. It’s not a matter of him using his characters to their strengths, it’s how he does it. He can craft poignant stories such as “Under” from A.Dd+ and Dustin Cavazos and he can craft hauntingly moral moments like Tunk’s “Rebel” video. Followed by a woman while he tries to do everything imaginable that isn’t necessarily good, the Dallas rapper continues down a bend of being one of the far more legitimately conscious rappers around. Not conscious in speaking solely about righteousness but understanding the idea of consequence. Direct Deposit is available now.

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