The O’Jays Suing Crown Royal Over Big K.R.I.T. “Reign On” Commercial Brandon Caldwell May 1, 2013 News Earlier this year Big K.R.I.T. and 9th Wonder teamed up for “Reign On”, a splashy track sampling The O’Jay’s 1973 classic “For The Love Of Money”. The track was used in an ad for Crown Royal’s “Reign On” campaign featuring “Dr J.” Julius Erving. The idea sat well with most of America, including Crown Royal execs. Everyone except The O’Jays. The legendary R&B group has now taken action against the cognac maker, suing for $1 million and claiming the commercial itself featuring the legendary NBA baller is “humiliating” and “demeaning”. For not using their original song and instead using 9th’s track, the group claims that they were reduced to “background singers”. The original song has been featured prominently in various forms of media for decades, most notably as the theme song for Donald Trump’s reality TV show The Apprentice. [via BET] Share this:TweetShare on Tumblr Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.