rick-ross-reebok

In a shock to no one, Reebok has severed ties with Rick Ross, weeks after the rapper “apologized” over his lyrics on Rocko’s “U.O.E.N.O”. In a statement obtained by TMZ, the sneaker giant states, “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”